Client: Coca-Cola NZ
Agency: Ogilvy
Technology: Flash, Greensock Tweening, JS Facebook API Calls

As part of the ‘Nothing Much’ campaign for L&P, Ogilvy built a Facebook memory game. The player needed to remember the order of cards from Ace to King. Once flipped face down the player had to click in order. Each time the wrong card was clicked, the player was given a “cheeky squiz” at the remaining cards and lost a life. There was a total of three lives for the player to progress as far as possible.

For reaching the next level the player is awarded a memory title such as “The memory of an Advanced Goldfish”. They can then publish this to their friends on Facebook to show how far they managed to get through the game. Also along side the Facebook game were physical cards given out as a promotion in Mobil petrol stations around New Zealand.

Role: I was the sole developer on this project and built it from a flat Photoshop file to a finished Facebook application. I worked closely with the designer/creatives on any animation and the supplied artwork. The gameplay and rules were tested so the player could achieve the first level reasonably easily and the difficulty progressed with each level.

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