GSK – Optizorb
Client: Glaxo Smith Klein
This project was part of Panadol’s launch for their latest range of pain relief, Optizorb. Absorbed 25% faster than regular Panadol, Optizorb was pitched as ‘A Smart Choice’. Customers could visit the microsite to answer a new set of riddles every week. Given 60 seconds to answer a riddle, each correct answer earning an entry into the draw to win prizes. Customers really enjoyed the engaging task of answering riddles.
Role: The microsite was given to me to build from a Photoshop file. I built the interface, animations and connected it up to the database and riddles. All the riddles were encrypted to try and prevent cheating and served in by a server time feed for each new week. Inside the encrypted feed was a complete list of all possible answers for each riddle.